Check-in Spam

Perhaps it’s the big storm rolling through, but I’m in the mood for a good rant!

Email spam has always been my biggest problem with the Internet, but to be honest, I’m finding check-in spam to be even more annoying.

Social media apps like 4Square, Gowalla etc. all provide the option to post your check-ins to your Facebook and Twitter feeds, which some have taken to extremes. Both of these apps allow followers, so if I want to know where you are, I’ll follow you there – no need to spam my Twitter feed with the same information.

Many people cite services like Twitterfeed as ruining the experience of Twitter, with essentially ‘fake’ automated posts being credited to the feed owner. I don’t see that as a fair complaint, since it may be information I am not getting elsewhere, and is not necessarily just a repeat from another app. Automated posts from check-in apps are not the same, and are far more annoying.

To make things even worse, we now have an app like GetGlue, which allows virtual check-ins for activities like reading a book, or watching a TV show – even THINKING about something! At least with location based check-in apps, they verify the check-in is legit, GetGlue is a joke. Some users are checking in tens of thousands of times, having ‘read’ thousands of books … right! I would hate to follow some of these liars on Facebook or Twitter, since of course the app allows cross-posting.

I thought XBox Achievement Whores (see previous blog) were sad and somewhat pathetic souls, but at least they work for their achievements. With search engines trying to include more social date in search results, I can only imagine how these useless automated posts are taxing search databases, much like email spam taxes mail servers, and ruins email for legitimate online marketers.

Hopefully common sense will prevail with these spammers, but that hasn’t been the case on the Internet so far!

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